How Do They Come Up With Bowling Ball Names?by Ken Sheen, Bowling Digest Many industry leaders in consumer products spend quite a bit of money for market studies in order to find brand names that hint at a product's characteristics, as well as appeal to the consumer. I notice more bowling ball manufacturers are coming up with names that are not only improper, but offensive. I believe the intention is to give bowlers an impression of the powerful characteristics of their balls, but such names (Killer, Savage, Inferno, Monster, Vendetta, Crash, Mutant, Executioner, to name a few) undermine the integrity and intelligence of bowlers. Quite often, bowling is compared to golf (both physically and mentally), but I do not see this same naming trend in golf gear. Smoking and drinking have been mentioned and discussed in a negative light quite a few times in the broad scope of the sport. But these bowling ball names are no different; they definitely will not help bowling gain more of an audience. They are also a big obstacle in the effort to feature bowling in a future Olympics. |
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